Marketing - Purchase Decision & Consumer Behaviour Assignment

Marketing - Purchase Decision & Consumer Behaviour - Assignment Example Issues which contributed to choosing the brand and buying the product I have been using this brand for a long time, and I seem to like it. I always buy yogurt which I take when I feel like eating something during the day. Date 21 July 2013 Items 1X Non-stick frying pan Cost $204.00 Seller Kleenmaid/ Compass Capital Partners Time spent on making the decision One month Effort put into decision making process Low involvement Substitute products or competing brands This decision was not made in light of the brand of the product. I only needed a non-stick pan for doing my frying. Issues which contributed to choosing the brand and buying the product I needed a non-stick frying pan, and a friend suggested this particular brand to me. Date 21 July 2013 Items 2X Temptin Chocolate biscuits Cost $24.00 Seller Dick Smith Foods Time spent on making the decision None/ Impulse buying Effort put into decision making process Low involvement Substitute products or competing brands There are a number o f both substitute products as well as a number of competing brands. These include the Tim Tam biscuit brand among others. Issues which contributed to choosing the brand and buying the product This was an impulse buying, which was not determined by any brand or utility considerations. I do not have any considerations for candy brands and buy any brand. Date 21 July 2013 Items A bottle of Aglianico red wine Cost $395.00 Seller Brown Brothers Milawa Vineyard Time spent on making the decision

Business Communication Diary Essay Example | Topics and Well Written Essays - 2000 words - 1

Business Communication Diary - Essay Example The various key concepts may include building goodwill practical, concise, clear, factual, and persuasive concepts among the involved parties. The proper practice of the above elements brings about an effective communication between the involved individuals. Clear communication being the key to each and every effective undertaking needs to be enhanced in order to facilitate the growth and expansion of the different ideological methodologies used in different categories. Communication needs to be more persuasive in order to make the involved individuals more satisfied in their discussion. With the satisfaction of the parties involved such as the customers, there is the retention of the customers thus earning the business loyalty which is a key element in enhancing the growth of business goodwill (Bovel, Courtland, and John, 50). Transparency in any communication is another key factor in enabling effective communication to take place between parties because it fosters and endeavours finding the truthiness of the matter to avoid deceit hence creating trust between the parties involved. In analysing the prevailing operations, various discrepancies were encountered among them being the transparency from the different personnel involved. The fact that communication is at times hectic, analysing the available situations makes it easier for the solving of the available issues on the time they are encountered. The total interpretation of the issue makes it easier for the discussion to be held. The analysis of an issue helps in coming up with the most crucial factors to be considered in the discussion thus making the communication much more coherent. On the comparison of the done analysis on the different undertakings, proper analysis brings in more information to the individuals thus enhancing the under stability of the issues being talked about. Analysing any issue makes it easier to have the discussion much lively as the involved